Brad First has a 30 + year career in the music business that started with being a Talent Buyer/Production Manager 1980-1983. From there he became Tour Manager/Audio Engineer for international touring bands during late eighties and nineties. Around the same time he owned and operated several live music nightclubs in Austin, TX. During the nineties he was band manager for Flowerhead, DuckHills and Coffee Sergeants before later becoming General Manager of world renowned Antone's nightclub in Austin, TX. After that Brad held many different positions with SXSW, culminating with a full time staff position as Music Festival Showcase Coordinator for SXSW for the last 10 years.